Culture Values Comparison Tool for South America and the rest of the World

 

 

Cultural sensitivity is more important than ever to succeed in international markets. An ignorance of a country’s cultural norms can offend important clients, alienate employees in other countries and even lead to a reduction of product or service sales.

We focused on one of the most renowned theory of cross cultural management, developed by Geer Hofstede. It describes the effects of a […]