Culture Values Comparison Tool for South America and the rest of the World

 

 

Cultural sensitivity is more important than ever to succeed in international markets. An ignorance of a country’s cultural norms can offend important clients, alienate employees in other countries and even lead to a reduction of product or service sales.

We focused on one of the most renowned theory of cross cultural management, developed by Geer Hofstede. It describes the effects of a society’s culture on the values of its members, and how these values relate to behavior. This theory is widely used in international management,  cross-cultural communication and international negotiation.

This dashboard allow you to compare these 5 dimensions for 93 countries, with a special focus on South America.

If you want more information about this theory, visit Hofstede’ site. You can even do a test to evaluate the culture of your team/business unit through an online questionnaire.